Sales enablement is dead. Enable buyers. Not sales teams.
Buyers don't want a demo, a chatbot, or a discovery call. They want to evaluate your product the moment they hit your website. Buyer Mode enables buyers to explore, validate, and understand your solution on their own terms—while transforming every question, concern, and information gap into structured buyer intelligence for your sales team.
Buyers now spend 94% of their buying journey researching, evaluating, and making decisions without sales involvement (Gartner). Yet most revenue technology is still designed to help sellers sell.
Buyer Mode is the AI built to help buyers buy.
It answers buyer questions, helps build the business case, aligns stakeholders, identifies decision blockers, and guides evaluation—while transforming every interaction into structured buyer intelligence that equips your sales and technical teams to engage at exactly the right moment.
Give every SDR, BDR, and AE 30 hours back per month.
Buyer Mode absorbs the pre-sales activity your reps shouldn't be doing — answering the same buyer questions, chasing collateral, qualifying tire-kickers, briefing stakeholders. That's an average of 30 hours per rep, per month redirected into pipeline that actually converts.
Turn your website into a Buyer Enablement AI Agent in minutes.
Drop in your company URL. We scan your website, sales assets, and product knowledge to create a live buyer enablement agent your prospects can engage with instantly.
Create your buyer enablement agent
Enter your website URL and we'll generate a live buyer enablement agent for your company.
No setup. No demo. No sales call. Just enter your URL and see how buyers would engage with your company through Buyer Enablement AI.
From URL to live agent in under a minute.
- 1Reading your website
- 2Understanding your product
- 3Mapping buyer questions
- 4Creating your agent
- 5Preparing your buyer experience
- How are you different from [competitor] — specifically, not in marketing terms?
- We need to solve X. Walk me through how your product would actually handle that.
- Where do you genuinely not fit? When do customers pick someone else?
- What does a realistic rollout look like for a team like mine, and what tends to go wrong?
- What's your real pricing for a setup like ours, and what drives it up?
- Which integrations are production-ready today vs. on a roadmap?
Buying changed. Selling didn't.
B2B buyers research, evaluate, validate, align stakeholders, and build business cases — almost entirely without you.
Every revenue tool on the market still optimises for what sellers do in the other 6%: dialling, qualifying, demoing, chasing. None of it helps the buyer through the 94% where the decision actually gets made.
Sales enablement
- Built for the seller
- Optimises for booked meetings
- Qualifies before it answers
- Hides the weaknesses
- Active in ~6% of the journey
Buyer enablement
- Built for the buyer
- Optimises for confident decisions
- Supports buyer fit, supports sales qualification
- Names the gaps honestly
- Active in the other 94%
The AI-powered buying experience that replaces the pre-sales funnel.
Drop in your website. We turn it — plus your collateral, docs, and expertise — into a buyer enablement agent that helps prospects evaluate, validate, and decide on their own terms. No forms. No qualification gauntlet. No "book a demo to learn more". The artifacts buyers used to build themselves at 11pm, the AI builds for them in seconds.
Executive one-pager
The summary the buyer forwards to their boss. Plain English, no marketing fluff, ready to paste into a deck.
Available todayCompetitor comparison
An honest side-by-side against a named competitor — including where the competitor is likely stronger.
Available todayUse case brief
A tailored brief for the buyer's role, industry, or scenario. Names what's missing — not just what fits.
Available todayROI & business case
A defensible model the buyer takes to finance. Built from the buyer's own numbers, not vendor hype.
Coming nextSecurity & compliance summary
Everything procurement and IT will ask, in one place — with honest 'not stated' where the site is silent.
Coming nextStakeholder talking points
Per-stakeholder briefs (CFO, IT, end users) so the internal champion can build consensus without you.
Coming nextYou're not getting leads. You're getting structured buyer intelligence.
Every question, comparison, and document the buyer pulls together is a signal. Buyer behaviour itself becomes intelligence — and arrives in your inbox as context, not a contact form.
Buying intent intelligence
Surfaces what the buyer is actually trying to achieve — not just the questions they typed. Implementation effort, compliance fit, integration needs.
Stakeholder intelligence
Identifies who's likely in the room — IT, Procurement, Finance, Operations — from the patterns of questions asked, weeks before discovery would.
Objection intelligence
Spots friction before the buyer raises it. Repeated price comparisons, security drilldowns, migration content — every hesitation is a signal.
Readiness-to-buy scoring
Not lead scoring — decision readiness. Tracks how much of the evaluation journey is complete and which information gaps are still blocking a yes.
Consensus intelligence
Deals die when groups can't align. Surface the content that addresses Finance's ROI question, IT's security concern, and Ops's rollout risk — together.
Vendor brief generation
When sales engagement is needed, your team receives a full vendor brief — objectives, stakeholders, stage, competitors, risks, recommended next step.
Decision-ready, not lead-ready.
When the buyer is ready for a human, your team gets a complete vendor brief — objectives, stakeholders, evaluation stage, competitors reviewed, outstanding questions, risks, and the recommended next move. The first sales conversation starts where discovery used to end.
- Buyer readiness score, not lead score
- Stakeholder map and consensus signals
- Objection signals before they're spoken
- Recommended internal owner for engagement
- • SSO + SAML rollout timeline
- • EU data residency confirmation
- • Migration from Competitor X
From your website to decision-ready buyers.
- 01
Drop in your URL
We crawl your public pages and turn them into a grounded, factual knowledge base — no manual setup.
- 02
Buyers self-serve answers
By voice or text. The AI answers honestly, in your tone, citing only what's actually on your site.
- 03
Buyers build their own case
One-pagers, comparisons, use case briefs — generated on demand, grounded in your product, free of sales pressure.
- 04
You get buyer intelligence
Intent, stakeholders, objections, readiness — delivered as a structured vendor brief, not a lead form.
"We didn't build an AI sales assistant. We built the platform that measures and accelerates buyer decision readiness — and turns every information gap into an action."
Stop managing prospects. Start enabling buyers.
Turn your website into a buyer enablement AI agent. Free for 60 days. No credit card. No qualification gauntlet.